INTERMAT PARIS 2009

On 2009,Our company visit INTERMAT in paris.

Doosan Infracore is actively carrying out marketing strategies in preparation for the recovery of the global economy, including taking part in the world’s leading construction equipment exhibitions. 

As part of this effort, Doosan Infracore took part in INTERMAT 2009, which was held in Paris from April 20 to 25. For the first time, products from newly-acquired subsidiaries Bobcat and Moxy were exhibited alongside Doosan models inside the 4,105m² booth, showing Doosan Infracore’s position as one of the world's top seven construction equipment manufacturers. 
Fifty-one models, 11 of which were new, were displayed, including compact skid steer loaders, heavy-duty excavators and wheel loaders, and a massive articulated dump truck with wheels the size of standing adults. 
By offering such equipment in various packages, Doosan Infracore is also reinventing its corporate image, providing customers with “total solutions” that cover equipment of all sizes and types. 
While many competitors have either pulled out of the exhibition or scaled down their displays due to the recent global economic recession, Doosan Infracore has made itself stand out by working with overseas subsidiaries that boast powerful brand names and technologies to carry out aggressive display marketing in the European market. 
Doosan Infracore has also announced its long-term strategies to fulfill its goal of becoming one of the top three global construction equipment manufacturers, including reinforced brand power through cross-sales, sharing of global production systems and sales and after-sales networks, integration of product portfolios, global sourcing and customer-oriented custom production. 
Vice-President Bong-Ho Cho of the Construction Equipment BG stated that “although the global construction equipment market is expected to undergo negative growth this year, we will take advantage of all our resources to maximize synergy with Bobcat and Moxy.”